L. Lin Ong is an Associate Professor of International Business and Marketing at the College of Business Administration, Cal Poly Pomona (California State Polytechnic University, Pomona). Dr. Ong’s research looks broadly at the interaction of business and society, with a focus on consumer vulnerability in digital and financial spaces. She is interested in increasing consumer well-being through effective marketing strategies and public policy. She is a US Fulbright Scholar, receiving a competitive research award to work in Malaysia as a Visiting Scholar at the Asia School of Business (2024-25).