ROBLOX: A Rapid Analysis

Roblox is a creative game-based platform popular among children, with 32.1 million daily active users under the age of 13.

In the second quarter of 2024, Roblox generated revenue of over US $893 million, largely through the sale of digital assets and experiences.

Roblox has had a wide impact on children’s popular culture and is highly popular as YouTube content.

The platform has been controversial due to how its in-platform currency, Robux, is used; and due to child safety concerns.

Date published: 23 December 2024

DOI: http://doi.org/10.5204/rep.eprints.254236

Suggested citation: Dezuanni, M., Schoonens, A., Levido, A., Leaver, T. (2024). Roblox: A Rapid Analysis. Australian Research Council Centre of Excellence for the Digital Child. Queensland University of Technology, DOI: 10.5204/rep.eprints.254236.